| red necks meet sophistication |
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about this project
| St. Andrew’s Brewery was a quaint little brewery in the West End area of Dallas. Most people had no idea it was even there. The owners almost wanted to keep it that way. They made a very sophisticated type of beer with a complex blend of flavors. Each batch was slightly different. There was no mass production with a major distiller’s legal line tucked away in the neather regions of the bottle. This was the real deal. At the time we felt like the average Texan wouldn’t appreciate the finer subtleties of an artistically, hand-crafted micro brew. So we took the redneck and the sophisticated stereotypes and merged them together. The beer may be sophisticated, but you can’t take the Texan out of the beer. It was only available in Dallas, Texas. |
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category print poster series
client st. andrew's brewery
agency levenson & hill
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