| it does a body good. or else. |
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about this project
| If you want to get smooth, soft curves and wear a silky athletic bra with matching socks and tight Spandex, Body Boot Camp is not for you. This is a true meat market, if you like your meat tenderized with a butcher’s mallet. This is a holistic approach to body building, and character building for that matter. No weights. No tread mills. No iPods. It's true military style muscle building. Some people are better motivated that way, and seek a more social way to experience their physical fitness. In fact, it’s not just the instructor that motivates you into knee-shaking submission. Your platoon motivates you as well. They are just as hard on you as the Sarge. In fact, if you miss a day, and by day I mean 5:00 – 10:00 am, they literally come looking for you. For those of you art directors out there that appreciate paper stock, these were printed on some very coarse paper stock to simulate the texture of canvas. NOTE: On the Richard Simmons spoof poster that says: “I just strangled me a Nazi,” the first printer that we asked to bid the job refused to do so because they felt like it was insensitive and politically incorrect. I never thought I would hear someone defend a group responsible for the Holocaust. That just shows you how absurd political correctness has become. |
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category print
clienT body boot camp
agency ackerman mcqueen |
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